Brand Marketing Manager - HCP INGREZZA
Job Description
Who We Are:At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.
What We Do:Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visitneurocrine.com, and follow the company on LinkedIn, X (Formerly Twitter) and Facebook. (*in collaboration with AbbVie)
About the Role:
Contributes to the strategic development and execution of promotional HCP initiatives and disease education of INGREZZA for tardive dyskinesia and Huntington's Disease chorea activities. Will assist with the design and optimization of HCP campaigns, materials and programs through digital, print, and video, as needed. Key responsibilities include: deliver HCP messaging and tactics consistent with brand strategy, agency/vendor management, stay within budget, and collaborate effectively with internal partners._
Your Contributions (include, but are not limited to):Utilizes HCP and marketplace insights to help contribute to the strategic development and execution of HCP initiatives.
Responsible for supporting the delivery and execution of HCP messaging and campaigns, including:
core HCP messaging and execution
overarching brand and unbranded HCP campaign management & execution
Develops and executes promotional campaigns and tactics to drive increased brand awareness and adoption, which may include print and digital rep materials, professional conference collateral and other advertising materials. Coordinates with internal groups (Corporate Communications, medical, and brand team) on HCP-related promotional activities to ensure strategic alignment across all stakeholders
Manages day-to-day activities of brand agencies and other business partners for projects related to HCP initiatives
Assists HCP digital marketing team in development, execution and alignment of non-personal promotional and other digital assets as needed
Assess the effectiveness of promotional campaigns through partnering with marketing analytics colleagues and suggesting improvements
Coordinates with Sales Training to facilitate effective product training and enhance sales representatives' ability to execute brand strategy and core messaging
May support conference related execution including strategic selection of conferences to support, booth support including staffing, and advertising as needed
Serves as point of contact for field sales to collect feedback and insights to support the broader brand, including regular meetings to gain field feedback
Manage HCP agency partner budgets and ensuring alignment on planned annual spend; works with finance/accounting counterparts on monthly/quarterly accruals
- Other duties as assigned
Travel is required up to 25% within the US
BS/BA degree in marketing or life sciences and 6+ years of relevant experience in pharmaceutical product marketing, sales or pharmaceutical advertising agency. Experience in managing advertising Agency of Record activities. Experience in CNS and/or psychiatry is a plus OR
MBA preferred and 4+ years of similar experience noted above OR
PharmD or PhD and 1+ years of similar experience noted above
Rare disease experience to support Huntington's Disease chorea efforts is desired
Launching a new product or indication is desired
Anticipates business and industry issues; recommends relevant process / technical / service improvements
Demonstrates broad expertise or unique knowledge
Considered an expert within the company and may have an external presence in the area of expertise
Applies in-depth expertise in the discipline and broad knowledge of other closely related areas to improve the efficiency of the team
Ability to work as part of and lead multiple teams
Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams
Excellent computer skills
Excellent listening, verbal and written communication, and presentation skills
Excellent problem-solving and analytical thinking skills
Sees broader picture and longer-term impact on division/company
Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
Excellent project management, strong project leadership skills
Ability to manage and develop others
Ability to work independently and take a lead role on assigned projects
Aptitude for building positive working relationships
Ability to effectively manage multiple projects and vendors, including creative AoR as well as Medica Agency
Demonstrated proficiency in PowerPoint, Word and Excel
#LI-JH1
Neurocrine Biosciences is an EEO/AA/Disability/Vets employer.
We are committed to building a diverse, equitable, and inclusive workplace, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description.
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The annual base salary we reasonably expect to pay is $127,500.00-$184,800.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
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