Digital Communications Specialist
Job Description
Posting Number
PG194093SPInternal Recruitment
NoWorking Title
Digital Communications SpecialistAnticipated Hiring Range
Commensurate with education and experience (anticipated hiring range $63,233 - $68,233)Work Schedule
8:00 am - 5:00 pm / M - F (Occasional Nights/Weekends)Job Location
Raleigh, NCDepartment
Institute for Emerging IssuesAbout the Department
The Institute for Emerging Issues (IEI) is a non-partisan public policy organization that exists to enhance North Carolina’s long-term prosperity. As a North Carolina State University unit, IEI advances the University’s research, service, and outreach contributions statewide.
Since 1986, our annual Emerging Issues Forum has brought national leaders and stakeholders together to foster new collaborations and catalyze collective action for increased social and economic well-being.
Our collaborative approach brings together diverse groups across the state to find consensus-based solutions to critical questions concerning economic development, education, healthcare, and the environment.
At IEI, we recognize that diverse perspectives, experiences, and viewpoints are essential to our mission. We strive to build and sustain an inclusive, equitable learning and working environment that values and celebrates differences. We believe every team member enriches our culture, and we are dedicated to creating a welcoming environment of excellence for all.
Join us at IEI and be part of a community of leaders, thinkers, and doers who are committed to finding solutions to the most pressing issues facing North Carolina. Together, we can create a brighter future for all.
For more about IEI, please visit emergingissues.org.
Since 1986, our annual Emerging Issues Forum has brought national leaders and stakeholders together to foster new collaborations and catalyze collective action for increased social and economic well-being.
Our collaborative approach brings together diverse groups across the state to find consensus-based solutions to critical questions concerning economic development, education, healthcare, and the environment.
At IEI, we recognize that diverse perspectives, experiences, and viewpoints are essential to our mission. We strive to build and sustain an inclusive, equitable learning and working environment that values and celebrates differences. We believe every team member enriches our culture, and we are dedicated to creating a welcoming environment of excellence for all.
Join us at IEI and be part of a community of leaders, thinkers, and doers who are committed to finding solutions to the most pressing issues facing North Carolina. Together, we can create a brighter future for all.
For more about IEI, please visit emergingissues.org.
Essential Job Duties
The Institute for Emerging Issues (IEI) at NC State University is seeking an experienced, digitally-focused communicator to help shape and enhance the public-facing brand of the institute.
We’re looking for someone who is:
- a natural relationship builder;
- a creative storyteller;
- an expert at taking complex information and creating engaging multimedia content for digital platforms including social media, our website, email newsletters and more;
- a collaborative team player who is able to work with multiple initiatives and programs within IEI simultaneously, effectively managing multiple responsibilities on deadline;
- a self-starter who is able to exhibit professionalism and good judgment; and
- a problem-solver and avid learner who is willing to explore new skills, knowledge, industry trends and best practices.
IEI’s Communications and Marketing leads the brand management of IEI, engaging in effective communications and marketing strategies to increase visibility and raise awareness of our impact across North Carolina through strategic engagement with stakeholders, fostering understanding of IEI’s programs and initiatives, and executing complex campaigns across multiple communications channels.
The digital communications specialist (DCS) is a key member of IEI’s Communications and Marketing team. Reporting directly to the director of communications, the DCS is a dynamic, collaborative and intuitive communications professional whose training, knowledge, insights and skills are current with the field of digital communications and content marketing.
The DCS will be responsible for the development and implementation of comprehensive digital communications and content marketing strategies to strengthen the institute’s brand. Day-to-day tasks include creating digital content, managing IEI’s website, collaborating with the director of communications on advertising campaigns surrounding the Emerging Issues Forum and other large-scale events, enhancing IEI’s engagement on social media and managing the institute’s email marketing efforts, as well as identifying other opportunities for growing IEI’s audience.
To be successful in this role, the DCS will be well versed in creating clear, concise content for the web and social media. The DCS will have experience with tools such as Google Analytics and Hootsuite to determine the success of content and identify areas for improvement. The DCS should have some experience in using graphic design software such as Canva and the Adobe Creative Cloud (Illustrator, InDesign and Photoshop) as well as an understanding of the evolving best practices for developing multimedia content for digital platforms. Basic videography and/or photography editing skills are essential to this role.
The DCS will also work with the director of communications to develop feature and community stories, press releases, speeches, presentations, publications, reports and other materials with minimal supervision and often under tight deadlines.
Other Responsibilities
- Community storytelling. Identify and develop community stories highlighting local work influenced by the institute.
- Photograph internal events as needed.
- Provide support for virtual events as needed.
- Perform various duties as needed to fulfill the function of the position successfully.
Minimum Experience/Education
Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
All degrees must be received from appropriately accredited institutions.
Other Required Qualifications
- Proficiency in Google applications and Google Analytics
- Proficiency in web conferencing platforms such as Zoom
- Proficiency in social media management platforms such as Hootsuite
- Proficiency in website content management software such as WordPress, as well as search engine optimization (SEO) best practices.
- Experience in design software including Adobe Creative Cloud Suite (Illustrator, InDesign, Photoshop, and more) and Canva
- Proficiency in email marketing software such as MailChimp
- Superior written/verbal communication skills, copyediting skills, strong interviewing and research skills
- Knowledge of AP Style; ability to write successfully in many other styles across multiple platforms (print, web, social media, various collateral material, etc.)
- Strong project management abilities including the capacity to work independently and within a team environment, handle multiple projects simultaneously, and meet deadlines
- Excellent interpersonal skills and ability to collaborate with others, both internally and externally
- General photography, videography, and/or video editing experience
Preferred Qualifications
- Professional experience working in the field of communications
- Experience within the higher ed, government, public policy and/or non-profit sectors is strongly desired
- Interest in public policy and/or civic engagement is beneficial
- Experience managing paid advertising campaigns
- Experience interviewing stakeholders
Required License or Certification
This position requires the incumbent to travel to complete the core functions of the role. A valid driver’s license is required and must be maintained as a condition of employment or alternative modes of reliable transportation.
Valid NC Driver's License required
YesCommercial Driver's License Required?
NoJob Open Date
07/01/2024Earliest Close Date---- (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.)
07/16/2024Notice to Applicants
Please note that the work history on your resume must also be included in your application.
Special Instructions
Please include a resume, cover letter, contact information for at least three professional references, and a short writing sample.
Position Number
00110913Position Type
SHRAPosition Classification Band Title
Public Communication SpecialistPosition Classification Band Level
JourneyPosition Classification Salary Range
$ 35,880 - $ 96,560Salary Grade Equivalency
GN10Alternate Option
If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
Full Time Equivalent (FTE) (1.0 = 40 hours/week)
1.00Appointment
12 Month RecurringMandatory Designation - Adverse Weather
Non Mandatory - Adverse WeatherMandatory Designation - Emergency Events
Non Mandatory - Emergency EventTime Limited Position
NoDepartment Id
371001 - Institute for Emerging IssuesAA/EEO
NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-515-3148 to speak with a representative at the Office of Institutional Equity and Diversity.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
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