Position Summary

The Director of Marketing and Public Relations serves as the communication liaison for the College and provides day-to-day management of the College’s marketing and public relations activities. The Director of Marketing and Public Relations is responsible for leading, supporting, and coordinating the College’s public relations with internal and external stakeholders, all news media including print and electronic, community groups, and the public. This position works closely with all entities of the College to create a comprehensive, proactive public relations strategy and marketing plan for the College. The Director of Public Relations leads the College’s marketing efforts for all areas of the College in support of the College’s goals and needs. The Director of Public Relations ensures that branded messages are conveyed appropriately, edited, consistent, timely, and relevant.

Essential Duties and Responsibilities

• Develops and implements a strategic plan for the marketing and public relations department to include targeted enrollment initiatives, using data and input from the College, community, partners stakeholders, peer institutions, and research.

• Maintains professionalism in communications and presents a favorable image of the College at all times.

• Maintains effective working relations with all media outlets.

• Maintains positive, effective, cooperative, and professional relationships with team members internally and externally.

• Manages internal and external communication efforts.

• Creates and sustains social media presence and online communities.

• Writes press releases, articles, announcements, presentations, profiles, and stories highlighting students and programs that support the College and campus communications to meet the College’s outreach efforts.

• Develops and maintains electronic periodicals, reviews publications, drafts media releases, participates in recruitment activities, and represents the College at activities and events.

• Coordinates and supervises all media relations for the College to ensure accurate and timely coverage of College events and news.

• Works in conjunction with the Information Technology Department to monitor, maintain, and continually improve the College’s website and social media communications in support of the College’s marketing goals.

• Coordinates and directs all college marketing and community activities to best represent the College to a variety of audiences in an effort to increase student enrollment and the overall college advertising campaign.

• Works closely with the Department Heads, Deans, and Directors regarding the printing, production, and quality assurance of all brochures, flyers, and informational publications that relate to the College and its programs.

• Arranges and organizes media days to facilitate positive relationship building and dialog between college officials and representatives from print and electronic media.

• Schedules and facilitates regular media exposure for the President and College.

• Provides marketing and media support for College-sponsored events and activities on all campuses including those sponsored by the Foundation and Alumni Association.

• Manages daily reports to the Alabama Community College System office.

• Works with Security on Crisis Management Plan and directs crisis communications for emergency situations.

• Manages projects and plan/organize events such as press conferences, exhibitions, open house, and press tours.

• Coordinates and collaborates with outsourced resources to manage marketing and communications goals and objectives to include graphic design, banner advertising, digital signage, billboard advertising, and all other internal and external communications.

• Coordinates the photography and video needs and other relevant activities for special College events.

• Responds to media requests for information and develops positive and productive relationships with media contacts.

• Manages the budget of the marketing and public relations department.

• Oversees printing, production, and distribution of the annual College report.

• Represents the College on various local and state committee(s), taskforce(s) and/or professional organizations to advance the institutional mission and community quality of life.

• Performs other duties as assigned by the Dean of Student Affairs and Information Services.

• Complies with all policies of the ACCS Board of Trustees, the Alabama Community College System, and the College.

Qualifications

Required Qualifications:

• Bachelor’s degree in communications, journalism, marketing, or public relations from a regionally accredited institution.

• Two (2) years of experience in public relations or marketing.

Required Knowledge, Skills, & Abilities:

• Ability to work independently, receiving a minimum of supervision and guidance.

• Effective oral and written communication skills.

• Ability to function in an automated work environment.

• Ability to plan, organize, coordinate, and manage complicated tasks.

• Ability to lead staff to achieve productivity.

• Ability to utilize a PC and related hardware and software, including Microsoft Word, Excel, PowerPoint, and Outlook.

• Ability to communicate by using PC, telephone, and written media.

Application Procedures/Additional Information

• Trenholm State Community College online employment application.
• A current resume, including three (3) references.
• Copy of transcripts that demonstrate the required educational qualifications must be included and must identify the applicant, institution, degree, and date conferred.

Trenholm State Community College reserves the right to withdraw this job announcement at any time prior to the awarding. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process. Any offer of employment is contingent upon a satisfactory criminal background investigation. The applicant will be responsible for the cost of the criminal background investigation.

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